Casino Marketing is a hard-hitting, senior-level conference that addresses marketing challenges across all facets of the gaming industry, including commercial casinos, tribal casinos and racetrack casinos – virtually any gaming venue around the world.

Attendees experience a more thorough platform of industry experts than ever before – more than two days of one-of-a-kind information-sharing and networking unmatched by any other conference.

Complete conference details are now available!

Casino Marketing Keynote Speakers
Bill Eadington (left) and Don McMillan.

After a popular debut last year, Player Development Summit returns with a detailed look at specific demographics providing tremendous opportunities for gaming operators. Included will be discussions on how to reach Asian, Hispanic, Gen X and Gen Y, Senior and Tourist markets.

Player Development Summit Keynote Speaker Richard Schuetz and Friend

Attention Industry Vendors

Reach many of the top marketing professionals in the gaming industry with an exhibit booth or sponsorship. Click here for details.

We welcome your comments and suggestions about Casino Marketing Conference and Player Development Summit. Please visit our feedback page.

Learn More about the Romero Awards

The 2008 Casino Marketing Lifetime Achievement Award

The 2008 award will be presented to Ginny Shanks at Casino Marketing 2008.

Ginny Shanks is former Senior Vice President of Brand Management for Harrah’s Entertainment, Inc.

In her 25 year career at Harrah’s, she progressed from a junior executive with Harrah’s Reno’s in-house advertising agency (when Harrah’s operated 4 casinos) to the most senior corporate marketing executive responsible for maximizing value of Harrah’s key strategic brands (when the company operated 49 casinos). She was the key linchpin in Harrah’s transition from the original operations and service culture of Bill Harrah to the modern day international gaming company and marketing juggernaut.

She was responsible for maximizing value of the company’s key strategic brands – Caesars, Harrah’s, Horseshoe, Total Rewards and World Series of Poker. In addition to setting overall corporate brand strategy, Shanks had oversight over sports and entertainment marketing, strategic alliances, market research and nationwide casino promotions.

She is a recipient of Harrah’s Chairman’s Award for Outstanding Performance and the company’s Corporate Excellence Award, its highest executive award.