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NEWS
RENO (June 7, 2007) –
The fourth annual Casino Marketing Conference, set for July 17-19 at
Paris Las Vegas, will be preceded on July 17 by the new Player
Development Summit, which addresses one of the hottest topics in the
gaming industry today. The conferences are co-produced by Raving
Consulting and Ascend Media Gaming Group.
Player Development
Summit is a must-attend event for senior level player development,
marketing and operations executives. It will explore such topics as
the value of junket reps, where premium players may still profitably
be found, how to tap into ethnic markets, when player development
crosses ethical boundaries, and how to decide what emphasis should
be placed on acquisition, retention, reactivation or growth in
player development efforts.
The Summit’s keynote
luncheon address features gambling humorist Max Rubin, a 35-year
casino veteran, gaming consultant and former professional gambler
who has enlightened and amused millions of readers, television
viewers and live spectators with his unique insights into the
psychology of gamblers and the casinos that serve them.
“We’re delighted to
offer this timely program in conjunction with Casino Marketing,”
said Charles Anderer, Director, Trade Events, for Ascend. “Raving
has brought together a strong group of speakers for both
conferences, and they will provide a powerful one-two punch for
industry executives.”
Indeed, the Summit is
the perfect complement to the Casino Marketing Conference, which has
quickly grown into one of the premier conferences in the gaming
industry. It annually attracts several hundred of the most creative
minds from commercial and tribal casinos of all sizes throughout
North America and around the globe. This year’s event again features
the Romero Awards: Recognizing Excellence in Casino Marketing.
Another highlight is the presentation of the Casino Marketing
Lifetime Achievement Award to John Acres, inventor, entrepreneur and
Chairman of the Board for GameLogic, Inc.
Complete details, hotel
and registration information on both conferences are available at
www.casinomarketing2007.com. A limited number of sponsorships and
exhibit booths are available by contacting Lesley Grashow at (203)
938-2782;
lgrashow@ascendmedia.com.
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Ascend Media Gaming
Group is the world’s largest and most experienced gaming industry
media resource and the leading producer of trade magazines,
specialized conference and expos, websites, eNewsletters and
targeted specialty publications serving the gaming industry
worldwide. Raving Consulting is a Reno-based marketing company that
has worked with more than 200 casino companies worldwide and trained
more than 1,500 gaming executives in its insider-savvy gaming
seminars.
# # #
Media contact: Charles
Anderer, Director of Trade Events, Ascend Media Gaming Group, (718)
432-8529;
canderer@ascendmedia.com.
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